MASTER OF SCIENCE IN MARKETING
Degree Code:D67
Degree Name:MASTER OF SCIENCE IN MARKETING
Degree Type:

MASTERS

Degree Duration:

2

Degree Description:Click to View
Degree Courses: View

DEGREE REGULATIONS

Admission RequirementsView Details
Award of Degree View Details
Course structure and durationView Details
Credit Transfer and ExemptionsView Details
RegulationsView Details
Industrial AttachmentView Details
Research ProjectView Details


DEGREE COURSES

Level : 1
Semester: 1
Course Code Course Name Course Hours 
DMA 550 Marketing Management Theory And Practice45View Description
DMA 551 Consumer Behavior Theory And Practice45View Description
DMA 552 Strategic Marketing Planning And Control 45View Description
DMA 553 Research Methodology In Marketing45View Description
DMA 554 Strategic Sales Management45View Description
DMA 555 E-marketing45View Description
DMA 556 Marketing Ethics And Governance45View Description
DMA 557 Green Marketing Management45View Description
Semester: 2
Course Code Course Name Course Hours 
DGM 550 Global Marketing Management45View Description
DGM 551 Destination Marketing45View Description
DGM 552 Global Business Management45View Description
DGM 553 Marketing Of Nations And Places45View Description
DGM 554 Global Marketing Seminar 45View Description
DMR 550 Qualitative Research Methods45View Description
DMR 551 Quantitative Research Methods45View Description
DMR 552 Social Marketing Research45View Description
DMR 553 Attitude Measurement And Scaling 45View Description
DMR 554 Marketing Research Seminar 45View Description
DRM 550 Retailing Management 45View Description
DRM 551 Sales Distribution Strategy45View Description
DRM 552 Pricing Strategy45View Description
DRM 553 E-retailing45View Description
DRM 554 Retail Marketing Seminar45View Description
DBS 550 Key Accounts And Relationship Marketing Management45View Description
DBS 551 Brand Equity Management45View Description
DBS 552 Market And Sales Forecasting 45View Description
DBS 553 Strategic Brand Management45View Description
DBS 554 Brand & Sales Management Seminar 45View Description
DME 550 Strategic Marketing Of Services45View Description
DME 551 Social Marketing Strategies45View Description
DME 552 Business To Business Marketing45View Description
DME 553 Marketing Of Health Care Services45View Description
DME 554 Marketing Of Educational Services45View Description
DME 555 Corporate Branding45View Description
DME 556 Agricultural Marketing 45View Description
DME 557 Sports Marketing 45View Description
DME 558 Marketing Of Financial Services45View Description
DME 559 Advertising Strategy45View Description
DME 560 Macro- Marketing45View Description
Level : 2
Semester: 1
Course Code Course Name Course Hours 
DMA 598 Industrial Attachment (equivalent To Two (2) Taught Course Units)90View Description
DMA 599 Research Project (equivalent To Four (4) Taught Course Units)180View Description


DEGREE DOCUMENTS
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