The program consists of fifteen (15) taught course units that constitute Part I while Industrial Attachment which is equivalent to two (2) course units and Management Research Project equivalent to four (4) taught course units constitute part II.
The minimum duration for the program for those who do not get any exemptions shall be four (4) semesters, while the maximum duration shall be twelve (12) semesters, and will involve coursework, examinations, Industrial Attachment and the Management Research Project.
A candidate shall be allowed to take a minimum of two (2) course units and a maximum of six (6) course units per semester.
Each course unit shall be taught for forty five (45) contact hours.
There will be eight (8) core course units which shall be taken by all candidates.
In addition the students will be required to take five (5) specialization course units in a chosen thematic area, and two (2) elective course units. Specialization course units allow students to concentrate in their chosen thematic area, while Elective course units provide options for additional knowledge in other areas of interest. Elective courses will be chosen from the list of elective course units in any area of study, or from specialization course units from a different thematic area, that would now count as electives.
Course units can only be taken after the prerequisite units have been successfully completed.
After completing Part I the candidates will carry out research and prepare an original Management Research Project and undertake Industrial Attachment in order to satisfy the requirements for Part II of the Program.
Part II shall commence in the semester immediately following successful completion of Part I. Once the Management Project preparation and the Industrial Attachment have started they must be completed within a minimum of one semester and a maximum of three semesters.
Areas of Specialization
Students enrolled for the MSc in marketing may, upon competion of all the core course units, specialize into any of the four area:
a) Global Marketing
b) Marketing Research
c) Retail Marketing
d) Brand & Sales Management
Award of the Degree
Upon completion of all the program requirements the successful candidate shall be recommended to the Senate for the award of the degree of Master of Science in Marketing (Option to be inserted)