Public Relations Management

Meaning and purpose of public relations, principles of human relations, public relations function in corporate business, nature and place of public relations in the corporate structure, role of human resource in public relations function, public relations research, public relations programming, implementation of public relations programmes, public relations profession, public relations ethics, corporate social responsiveness and public relations,  corporate communication, public affairs, international business and public relations, and corporate branding and image management and public relations crises.